You’re trying to alleviate temporary discomfort — but real commitment is very different

If you’re like most people, you’ve probably come up with — and subsequently given up on — far more goals than you’ve ever realized. This is because we make goals when we’re in that peak state of dissatisfaction and we lose motivation when we return to our baseline of comfort. 

Goals are conceived, executed, and abandoned through the following cycle:

You realize, independent of external factors, that something isn’t quite right. Maybe you’re beginning to spend more than usual, and you don’t know why. Or maybe you feel sluggish, unhealthy, out of shape.

You devise a plan of action to alleviate your discomfort.

From this place, you make a plan. You decide you’re committing to change because you cannot live like this any longer.